Email Campaigns

starbucks. sprint. hulu.

Three campaigns that are focused on acquisition, retention and loyalty programs.

Starbucks: A targeted 8-day End of Summer email campaign for My Starbucks Rewards, one of the world’s most popular loyalty programs. The goal was to incentivize members to try new items at different times of the day by delivering emails with urgency, appetite appeal, and of course, bonus stars.

Hulu: A sampling of subscriber acquisition and retention emails. The creative challenge was continuing to find fresh and creative ways to encourage people to continue evolving their TV viewing habits.

Sprint: The longstanding relationship with the NBA was a gateway to build customer relationships at the height of the phone wars. Regular email drops were intended to engage audiences with exclusive content and offers.

Partner Bot Microsoft project: “What the hell are we supposed to do with all this information?”

Business Success Stories

MIcrosoft Surface pro & PowerApps

A series of 1200 word case studies for Microsoft. Each study focused on a unique client who improved their business by using Microsoft PowerApps or Surface products.

First, an in-depth look at how the Kansas City Royals utilized Microsoft Surface to reinvent their talent evaluations and eventually win a World Series championship.

The other is a deep dive into the way a Pepsi distributor created a personalized and streamlined auditing system by using Microsoft PowerApps.

My role consisted of interviews, multiple rounds of edits to balance needs of different departments involved, social media content and landing page descriptors.

The are more. Just ask.

Social Media Activation

Sprint Be kevin durant for a day

Created, pitched and executed #BKD4aDay from Sprint, a sweepstakes spanning multiple social media sites involving Kevin Durant.

This social sweepstakes in order to drive registration. Kevin Durant was utilized as a source of engagement as well as the Grand Prize. This project required a thoughtful, strategic approach; from concept to execution to approval from the superstar's representatives.

Amazon Prime Benefit Launch

Introducing Amazon Prime Free Same-Day shipping. How quaint!

The Challenge: How do you work around the brand promise of Free Two-Day Shipping when Amazon continues to find new ways to get items to customers faster and faster? This campaign introduced Amazon’s first foray into solving this issue. We created scalable assets including online advertising, video and infographics that could be easily assembled as new metro areas added this service.

The great thing about great content? It’s versatile. This Instagram carousel repurposed a blog post for Whistle, the device worn on a pet's collar that monitors their daily activities, health trends, and location. Summarized mission accomplished.

Whistle Labs: Creating engaging content via organic social media.

IKIN

IKIN is a Series A startup who created hardware that enables your phone to create hologram-like images. I was brought on to build the brand nomenclature around their hero product, the RYZ. This including naming hardware products and 1st Gen user terminology, developing taglines, creating a content style guide, collaborating with art directors for the quick start manual, developing app description copy.

One of the coolest projects I’ve ever been part of, yet I can’t show any work…yet. But I’d love to tell you about.

Feature 3

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Ingram Micro Customer Journey

Citrix

From the first touchpoint to the last

PurpleAir

Brand Positioning

Them: Here Marc. Read this documents and put together our brand positioning.

Me: Ok. Here ya go!

B2B SOCIAL MEDIA COPY

Unifying Microsoft Cloud & Enterprise's complex story with A/B testing.

I was part of a team that churned out high-concept display advertising and social media banners to unify Microsoft’s Cloud & Enterprise story. These concepts spoke directly to the impossible challenges that our target audience of battle-weary IT pros face every day. Below you'll find a small sampling of paid Twitter and Linkedin posts, and display advertising.

Microsoft Office

content marketing

Content Marketing that captures the imagination of Microsoft Office 365 subscribers through video, social media, and a blog post.

How do you build loyalty with Office 365 subscribers? Give them the expert insight, tools and tricks they need to become a better writer. The messaging for this content marketing approach focused on starting with social media and popovers within the Office platform, and leads to a blog post that included a four-minute video (available to view by request).

Amazon Homepage Takeover

A social media experiment on the world’s most valuable URL

“Marc, figure out how to put a bunch of social media posts of people saying great things about Prime on Amazon’s gateway homepage.”

What should it look like? What are the legal and creative limitations? Can you get buy-in from every team that could be effected by this? I was tasked with creating a brand affinity social media campaign, and integrating it into the retail-focused Amazon.com. All without a roadmap.

The final, approved concept. Scroll down for more details.

How we got there: we presented 5 concepts. This approach ranged from a look that is typically used—with minimal invasion to the shopping experience—to larger, bolder and more boastful looks that only barely stay within brand guidelines.

Results were successful. It caught the opinionated denizens of social media off-guard (in a good way), and free trial sign-ups experienced a positive bump. I consulted with global teams to ensure successful localized launches 4 weeks later.

Website Creation

Sprint & Nascar website goes here

This should be its own page that lives, but you can’t link via a live button on my site…Sprint website … this is where copy goes. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here.

This should fill up this space. This should fill up this space. This should fill up this space. This should fill up this space. This should fill up this space. This should fill

Pitchbook Content Marketing

Big Data meets sales and marketing

This should be its own page that lives, but you can’t link via a live button on my site…Pitchbook … this is where copy goes. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here.

This should fill up this space. This should fill up this space. This should fill up this space. This should fill up this space. This should fill up this space. This should fill

Amazon Prime Copy

If the question is, “alexa, what is prime photos?” I wrote the answer.

As Prime continues to integrate into people’s lives with more benefits, creating a structure became an important way to keep everything under the Prime umbrella. The copy in this Prime branding project focused on creating copy in a scalable, universal language that can be used throughout Amazon’s ecosystem.

Social Media Content Creation, Community Management, and Analytics

frieda’s Specialty produce instagram & pinterest

CLIENT: We’re in a social media bind. Can you capture the voice of a female millenial and create a bunch of organic posts for Instagram, Pinterest, and Facebook?

Me: Yes!

CLIENT: Can you quickly grasp brand strategy in order to handle community management and develop and maintain the content calendar?

Me: Yes.

CLIENT: Can you hit our KPI’s and handle the analytics for presentations?

Me: Um, yes?