Microsoft Office

content marketing

Content Marketing that captures the imagination of Microsoft Office 365 subscribers through video, social media, and a blog post.

How do you build loyalty with Office 365 subscribers? Give them the expert insight, tools and tricks they need to become a better writer. The messaging for this content marketing approach focused on starting with social media and popovers within the Office platform, and leads to a blog post that included a four-minute video (available to view by request).